My projects
An overview of some completed services as a copywriter…
Providing new web texts for the website of The Pearl of Twente
An exquisitely captivating project!
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'The Pearl of Twente’ and its surrounding natural area hold a special place in the hearts of Maurice and Christiaan Roetgering.
They are the founders and owners of Coulisse, the prestigious family business from Twente that is globally recognized as a market leader in smart window coverings, exporting to customers in over a hundred countries.
Since 2004, it has been the mission of both brothers to restore the natural area of ‘Twents Reggedal’ and the farms of ‘The Pearl of Twente’, so that future generations can also enjoy them.
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The Task:
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Capture all the work that has been carried out at ‘The Pearl of Twente’ engagingly and understandably, showcasing the transformations of the farmhouse, outbuildings, and the natural area.
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At the same time, introduce website visitors to the historic Twente farming life.
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I have executed this project in collaboration with Coulisse's professional marketing team, who have taken care of the fantastic graphic design, among other things.
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Key Copywriting Skills:
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Gathering all available information, compiling it, and transforming it into a coherent whole.
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Conducting interviews to gather the necessary information.
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Creating catchy headlines and subheadings + rewriting all the texts.
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Rewrite all the texts.
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This extensive project is a wonderful example of what can be achieved when you aim to restore the biodiversity of a natural area and preserve the region's authentic buildings.
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Curious to learn more?
Take a look at: www.parelvantwente.nl
The website of ‘The Pet Boutique’ is being provided with new web texts.
‘The Pet Boutique’ has been the trusted destination for pet lovers for almost 30 years, who want to be the first to know about the latest trends. The place where four-legged friends dribble in with excitement... While a delicious reward awaits them!
The Task:
Creating authentic web texts that truly sound like they are and writing monthly blog posts, ensuring they always stay top of mind with their customers.
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Key copywriting skills:
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Home Page Copy.
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About Page Copy
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Catchy Website Slogans.
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Monthly Blog Posts with relevant themes in the pet industry.
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At ‘The Pet Boutique’, you will find the most modern products of today in that service-oriented and nostalgic store of the past!
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A highly recommended place to visit with your furry friend! Take a quick look at: www.dedierenboetiek.nl
Writing a Fresh email campaign for the Dutch start-up Nutri Worm
Nutri Worm is a new circular insect snack for chickens, and Edward Langwerden is the founder of this amazing company!
The Job:
Setting up a powerful email campaign that is as strong as the insect snack itself.
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Key copywriting skills:
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Capture the Customer Avatar in a document (a highly detailed profile of their ideal customer).
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Capturing the Customer Avatar in a document. Writing an Autoresponder Email (a warm welcome email).
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Writing an Indoctrination Email Sequence. This makes customers feel like they belong to the club and that they are part of something bigger.
​Curious about this unique insect snack for chickens?
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Then take a look at: www.nutriworm.eu.​
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According to Edward, the email campaigns have resulted in more revenue and higher customer satisfaction.
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Don't you want this as well?
A 1st writing assignment I won't quickly forget…
The Task:
Rewriting all sales-oriented web texts for the Fairybell website.
Start date: April 1st, and no joke!
Key copywriting skills:​
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Home Page Copy
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Short Copy
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Sales Page Copy
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About Page Copy
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Catchy website slogans
Fairybell is a wonderful company that focuses on the sale of Flagpole Christmas Trees...
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Feel free to take a look at the Fairybell website to get a good impression of the texts or maybe even purchase a new LED Christmas tree, so that your Christmas becomes unforgettable too!