I willingly took them home on Sunday evening after a fantastic show by the world's best rock band Coldplay as part of their Music Of The Spheres World Tour.
In a stadium adorned by approximately 60,000 fans, one big hit effortlessly followed another, and the show around it was colorful, energetic, and at times out of this world.
👉 Even aliens appeared during the show 😉
When the British artists step onto the Amsterdam stage, time seems to stand still and cheerful, captivating sounds fill the football temple, instantly making you happy. It's admirable how they manage to capture the complete attention of everyone in the stadium from the first second to the last.
Coldplay connects in a way that feels like they're singing just for you, and they make it even more interactive by inviting fans onto the stage.
Virtually nothing is left to chance... From confetti cannons to light projections, neon lasers to pulsating bracelets displaying surprising effects in rhythm with each song. Not to mention the spectacular fireworks display, giant TV screens, and an innovative concert floor that generates energy thanks to jumping concert-goers. All senses are stimulated in the right way! That's why I thought it would be fun to share 10 marketing insights with you that we can learn from a Coldplay stadium concert. This can help you as an entrepreneur to establish a better connection with your ideal customers, just like Coldplay has been doing with their fans for years. #1. Make a strong connection with your audience
Coldplay masters the art of establishing a strong connection with the audience. Their ability to touch and enchant the audience is phenomenal! That's probably why they are currently the biggest band! They make every fan feel special, just like a good copywriter or successful entrepreneur can do. Create compelling copy that engages, stimulates, and keeps readers involved, so that customers feel like you're completely there for them. #2. Build a loyal community with Very Important Fans
Coldplay knows better than anyone how to create a community exclusively for fans. They provide early access to concert tickets to fans who have attended their shows before, just like a company can offer special benefits to its loyal customers. This rewards your customers and makes them feel extra special, encouraging them to come back to you faster, resulting in more sales for you! It's a small effort that can make a big difference. #3. Express your values and address relevant global themes
Before the concert begins, Coldplay uses the stage to raise awareness for important global themes such as climate change, social issues, and promoting environmental consciousness. Brand owners can learn from their approach and incorporate it into their communications to show that they are committed to making a difference in the world. Take responsibility, BE BOLD, and dare to take a stand. #4. Make smart use of merchandising
Coldplay has cleverly combined branding with thoughtful merchandising tactics. They have created a sense of loyalty among their fans for their brand, resulting in concert-goers happily purchasing a Coldplay t-shirt before the show begins. It's a unique music event that takes place only once every 7 years in the Netherlands. The t-shirt enhances the sense of togetherness, and ultimately, you leave with a beautiful memento of the show. And yes... my girlfriend, my sister's girlfriend, and my sister couldn't resist the temptation. That's 3 times € ... you do the math and an empty wallet 😉 #5. Entertain your customers
Coldplay concerts rarely disappoint. Chris Martin and his band maintain the energy at a top-level throughout the entire show, matching the arena in which they perform, creating an unforgettable experience that visitors won't soon forget. Good copywriting/content should be able to captivate and engage, so the reader can't look away until every word is red. You can see this in Netflix series too, where at the end of the first episode a clever bridge is made to watch the second episode, making you have to continue watching. Sometimes you're glued to the screen even at 0:30 AM, while the alarm in the morning won't wait for you! Snooze 😩 You can also do this with email campaigns that follow each other in a logical and entertaining way.
#6. Try to emotionally connect
Coldplay is a master at creating emotional connections. Their music touches fans and always has a special meaning for them. Emotionally compelling content is essential to captivate the audience and should be written to evoke feelings that are specific to your audience. #7. Create interactive content
Chris Martin frequently invites his fans on stage, making them a part of their performance. This adds an interactive element to the concert, keeping the audience engaged. In the world of content, people are more likely to interact with brands that draw them in and allow them to participate. They want to become a part of your story. #8. Give back to the community
Coldplay is known for giving back to the community. They actively support charities and make an effort to involve their fans in the process. Entrepreneurs can incorporate charitable elements into their brand message to show that their company values align with the same causes their audience cares about. #9. Stimulate the senses
A Coldplay show is a remarkable musical experience where all the elements come together. Their performances are meticulously crafted and include neon lights, rhythmically glowing bracelets, and impressive confetti cannons. Similarly, businesses can try to create a multi-sensory experience for their customers (often on a smaller scale). This not only encourages customers and potential customers to take action but also naturally stimulates desired word-of-mouth advertising. #10. Beautiful story, short and sweet! Time to wrap up this blog!
Coldplay weaves a cohesive narrative through their music and consistently keeps the audience captivated during a spectacular evening program. Each song tells a story that the audience can relate to. Similarly, as a company, you can frequently utilize storytelling to build a faster connection with your (potential) customers.
I understand that not every company has a fanbase like Coldplay and not everyone possesses the same talents as Chris Martin. However, I believe that you can easily implement these lessons into your own business activities. Of course, on your own scale.
We certainly had a spectacular evening at the stadium named after the greatest Dutch football player of all time ‘Johan Cruijff’… What a show! What a band!
Good luck with implementing these tips! 🤓
Jeroen 👋 P.S. Want to receive more tips like these? Sign up for my newsletter now. You can sign up when you enter my website. A pop-up window will appear where you can enter your email address.
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